As you will have noted, I strongly argue that, "It doesn't matter what values people have. What matters, is how they live them." What also matters is we don't try and force people to live the values of someone else, that's tantamount to slavery.
People are only motivated through the energy released in being able to live their own values--forcing people to live values other than their own is demotivating and unproductive. Here are some links to material which reinforce this perspective:
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